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Building the Brand of Integrity in Manila

Posted: 2016-04-05
Category: Events

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The Integrity Lecture for students entitled "Building the Brand of Integrity: A Workshop for Aspiring Entrepreneurs," was successfully conducted at Conference Room 408 of Yuchengco Hall, De La Salle University- Manila (DLSU), on April 1, 2016. This lecture aimed to expand the knowledge base of young and aspiring entrepreneurs on the international best practices of anti-corruption and compliance. The training is in accordance with the third phase of the project entitled "Promoting Integrity and Accountability in Business: Combating Corruption in the Private Sector," which is funded by the Center for International Private Enterprise (CIPE) in Washington, D.C.

There were a total of 48 students from the BS Entrepreneurship program under the Decision Sciences and Innovation Department (DSID). Also in attendance was Prof. Honorata Dimapilis, the Chair of DSID. The lecture focused on the following issues: 1) Corruption as a threat to Integrity, 2) Integrity in Business, and 3) Approaches to deal with corruption and integrity challenges. Designed to be interactive, the Integrity Lecture encouraged the students to participate in two workshop activities, namely "The Dilemma Game" and "Build the Brand." It was then followed by the presentation of video entries for the advocacy video-making contest entitled: "The Story of Business Integrity". Entries were judged according to the following criteria: 1) Technical excellence and content, 2) Relevance to subject matter, and 3) Overall impact. The following groups were recognized and given awards:

Grand Prize

Aldrick Chan

Dale Go

Jared Go

Bettina Garbes

Lady Medestomas

https://drive.google.com/a/dlsu.edu.ph/file/d/0Bzj50hguVtPKWEozM3VOZzd3QkE/view?usp=drive_web

1st Runner-Up

Karl Feliciano

Sam Laureola

Dorothy Cejas

Mary Rose Dakay

http://youtu.be/DFcCv4ZekNU

2nd Runner-Up

Julius Anastacio

Adrian Centeno

Jazen Liao

https://www.youtube.com/watch?v=uzfZeqOXTlQ

The Center would like to thank the DLSU students and Prof. Dimapilis for partnering with us in this lecture.

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